# Order value correlation metric

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### What is Order Value Correlation

Order Value Correlation measures the relationship between order value and the purchase rate of shipping protection.

It helps you understand whether customers are more likely to buy shipping protection on higher-value orders, or less.

### How to interpret this metric

The correlation score ranges from -1 to 1:

* Close to 1 (positive correlation)\
  Higher-value orders are more likely to include shipping protection
* Close to 0 (no clear relationship)\
  Order value has little impact on purchase behavior
* Close to -1 (negative correlation)\
  Higher-value orders are less likely to include shipping protection

### What do different values mean

We provide automatic insights based on the score:

<table><thead><tr><th width="124.48046875"></th><th></th></tr></thead><tbody><tr><td>≥0.3</td><td><p>Higher-value orders are significantly more likely to include shipping protection.</p><p>Customers feel more confident adding protection to expensive purchases.</p></td></tr><tr><td>0 to 0.3</td><td>Purchase rate increases slightly with order value.<br>Shipping protection still appeals to higher-value orders.</td></tr><tr><td>-0.3 to 0</td><td>Purchase rate slightly decreases as order value increases.<br>Some customers may feel the protection cost is relatively high.</td></tr><tr><td>-1 to -0.3</td><td>Higher-value orders are less likely to include shipping protection.<br>This may indicate a shipping protection is too expensive for higher value order.</td></tr><tr><td>-</td><td>There isn’t enough data to calculate the correlation accurately.</td></tr></tbody></table>

We recommend using this metric together with other data points (such as purchase rate and pricing) to make informed decisions.


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